Content Marketing

Content marketing has been proven the most effective of digital marketing channels by numerous studies. However, “effective” is a term that varies for every brand, every time. I will help you define what’s effective for YOU, keeping in mind your short term and long term goals, and craft content that consistently works towards branding and sales goals.

Without a clear content strategy, your brand will be shooting in the dark. I will work with you to learn more about your customers and prospects, identify the information your audience needs, and plan a content strategy based on industry insights and deep keyword research, in order to generate targeted traffic to your website and other digital properties.

Today, a blog post is frequently passed off as a “content asset.” Nothing could be further from a truth. The mark of a real content asset is its usefulness to the user or consumer. Work with me to create persuasive copy that tells your brand story to sell your products or services. My team will produce industry-leading content – in the right formats, be it blog posts, snippets, slide decks or infographics – that sets you apart from your competitors.

Brand thought leadership comes only from efficient and consistent marketing of your content across digital channels. I work with the top marketing, technology and business publications to generate PR, product coverage and audience engagement for my clients. My team will figure out the ideal mix of outreach, media buys, social media campaigns, link building and email marketing that will maximize your ROI on content.